Keep track of how many times your past keywords have yielded expected results. Use the right tools to track where you rank for the keywords you target. Google is pretty good at understanding the general context of a site’s content. Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so.

Online marketing is not a monarchy

Audit links back to your website and make sure they’re primarily from trustworthy, reputable websites. Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview of the topic you’re focusing on. The rule of thumb is to use each keyword combination once per 100 words of content. While most SEO gurus preach that a web page should include 300 to 1,000 words of unique content, it’s important to remember that you’re writing for people, not robots. Keep it natural.

Use Engaging Language for Effective SEO

When it comes to SEO, monitoring for keywords and changes in your website’s backlink profile is one of the most tedious tasks. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines. The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs. SEO isn’t an exact science. Unfortunately, Google hasn’t given us a comprehensive list of ranking factors. Considering that Google has around 200 major ranking factors, and as many as 10,000 sub-signals, we can’t possibly know every single aspect of their algorithm.

Estimate your contents longevity

We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. Gaz Hall, an SEO Expert from the UK, said: "Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website or blog."

Businesses rely on their websites so it’s vital to get SEO right

Even just a few changes will have a significant impact on your website’s ranking. Don’t forget – it will still take time to see your hard work come to fruition! Hopefully your website is laid out in a way that allows users to easily find the content or pages that you want to promote. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible.