Google alone uses over 200 different signals in order to rank web pages and these signals change based on the type of content, industry, user intent, and other factors. There is not a one size fits all approach to SEO and what works for one business may not work for another, even if they’re in the same industry. 99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site. One of the most common misconceptions is that blogging on your own site is going to help your SEO.

Its true content is the reality of optimisation

Does the website that is linking back to your website relate to your business? Make sure there is a strong relevance when acquiring backlinks. It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page! As recommendations from peers become more prominent online, the influence they levy will weigh more heavily into activity on search and social sites combined. For this reason, it’s wise to start thinking of your company or organization’s fans as extensions of your inbound marketing team. Another “old school” method of building up your backlinks is to make use of Forum Posting. It is a quick, easy and sometimes even fun way to get your links out and maybe even have someone directly click on them which is always a good thing.

Think of People, not Robots, When Optimizing Keywords

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Ensure that your site loads quickly, not just where you're located, but from around the world. If your page title is too long (currently 400 to 600 pixels), it will get cut off in Google. You don’t want potential visitors to be unable to read the full title in the SERPs.

Increase leads and ultimately sales

Whether you are a fresh-faced SEO newbie just starting to learn the ropes, or an SEO veteran who can recite the ins and outs of every Google update ever, SEO is a complex subject. Truly though, having a blog with built-in social sharing and as-you-type SEO recommendations definitely helps. With or without that kind of technology, however, there are some steps you can take to leverage the growing use of social search. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. According to Gaz Hall, a UK SEO Consultant : "A lot of SEO has been focused on technical matters and very highly specific ways to configure your website and stuff like that. There are best practices, and you need to make sure you get the basics right, but it is true that a lot of SEO is now circling back around to good old fashioned marketing.""

Build authority to enhance search visibility

Links on your page maybe internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about. It is essential that you create unique and valuable content that is a worthwhile read for users. Whatever your industry may be, tailor your content according to the needs of your audience. For your pages to become searchable and indexable by the crawlers / search engine bots, they need some linking love first (bots follow links to find new content). Search engines find it harder to find and include pages in their results that aren’t linked to either internally (from other pages of the same website) or externally (from other websites). Every website page, including your blog, should have at least one call-to-action above the page’s fold -- in other words, don’t make your website visitor scroll down to see the call to action. Calls to action can help SEO by creating an internal link on your website to a specific landing page. Most calls to action are images; therefore you can optimise the image filename and alt text for the primary keyword you’re targeting on the page.