To fully make the most of local SEO, you need to ensure that all of your content is pointing to your target areas. Duplicate content can appear on a website for different reasons. Sometimes the same content is accessible and indexed under different URLs. This makes it difficult for search engines to determine the best search result among the different URLs. The result is “cannibalization” in the rankings. The website cannot appear in top rankings since Google is unable to choose the best version. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects.

Have your pages rank for the right meanings and the right contexts

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. Evergreen content. Content you write once, and have it ranking for years and years. Content that constantly brings in traffic and compounds in value. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap! The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose.

Google’s algorithms react much faster to your changes this year

Search engine experiences are becoming increasingly personalized. That’s why it’s important for businesses to focus on long-tail and location-based keywords—so that audiences can find your company based on the exact value and service that you provide. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. Remember the good old days of SEO, when all that you really needed to have “valid SEO content” was a certain number of words crossed with a certain percentage targeted keywords and punctuated by a few words linking to targeted pages? In the coming times, content from social media such as Facebook, Twitter and LinkedIn will gain more importance on the SERPs

Dynamic vs Static- Which is preferred?

Higher volumes of backlinks are great, but combining that with high diversity is what’s really going to move the needle. SEO changes quickly. Information that was true six months ago, may not be true today. If you provide valuable information on your website for visitors, design a good user experience, and implement all the known algorithm factors, your website has a good chance to move up on the search results list for your company’s targeted keywords. This type of SEO is sometimes called white hat SEO, but you can just think of it as the proven and ethical methods. Gaz Hall, an SEO Expert from the UK, said: "When you delete one or more posts or pages from your site, there’s often collateral damage."

Blogging is generally considered a hobby

Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar. Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. Links don't matter that much for ranking in the Featured Snippet when you already rank on page one of Google.