SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and contributing to SEO. Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. If you are linking your site with any spammy or bad site due to any reason, make it a no follow link, otherwise Google will not spare you.

It’s All About Who You Know

Pay close attention to how your results develop over time, and don’t be afraid to make changes when you need to. A reputable website should have great content which is relevant to its specific industry. A site with random and incoherent articles will be spotted by Google quickly, as it’s clear that the site has been set up purely to link to other sites. This becomes a bad backlink. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. Social media networks can help you to give your content the initial boost it requires before the media and other interested users find it.

Leverage the power of social media and watch your rankings soar!

The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. It’s not enough these days to create a website then sit back and wait for your customers to find it. As 80% of UK customers use Google to search on the internet, it’s vital that your site is optimised to meet Google’s search engine criteria. This is known as Search Engine Optimisation or SEO. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site.

Losing Focus on Information Content

Websites can occupy a so-called Bad Neighborhood. This refers to all websites that have been severely downgraded by search engines. Long Tail SEO is a really useful technique to generate organic search traffic for your website. Google’s mission is to organize the worlds’ information and make it universally accessible and useful. Therefore, Google wants to show a user the best result possible, the result that best fits their search query. According to Gaz Hall, a UK SEO Consultant : "There are a number of methodologies ranging from complex formulas including many different heuristics to more simplified models designed just to give you a sense of the opportunity."

Become a source of qoutes to boost SEO

Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results based on a wide range of factors beyond their search terms. Google’s looking for original text on a subject matter that explores the concept that the page is about, rather than meets keyword relevance standards of yesteryear. Besides studying your web analytics data and using keyword research tools, there is another very simple research method: Use the search engine itself to do keyword research. The total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative or useful in some way to their own domain.