Search engines use links to discover when new webpages have been created and to help determine how well a page should rank in their results. In the world of SEO, there is speculation that Google’s indexer will only give a certain document credit for having a given word in its title if that word appears in the first 12 words of the title tag. Know where and how to use keywords in your content for maximum searchability. Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about.

Implement responsive design

Do you sponsor any events? Ensure you get a link from their website to yours as part of the deal. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance and diversity of your domain’s backlink profile. Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. The best domain names are short, snappy,  include your best keywords, easy to remember, and easy to spell. Including keywords in your domain name will be useful for sites like Bing in particular that place great emphasis on including keywords.

Have the ability to scale as you grow bigger

Understanding how your website visitors find you will help you determine if your SEO, marketing or networking efforts are paying off, or if you should refocus your priorities. Having links from more popular websites carry more weight than less popular sites. How the pages on your site are organized and structured affects your search engine rankings. It also affects your it’s user experience (UX). Basically, you want to make it easy for actual visitors and search engines to find stuff in your store. Both Google and Bing take page-loading speed into account in their website ranking algorithm.

Start with seed keywords

Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy. It is a crucial element in organically driving customers to your businesses via online platforms. In other words, it's modern day marketing! One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. According to SEO Consultant, Gaz Hall: "Google’s web indexing system favors recently updated content, especially for time-sensitive searches."

Are all your contact details up to date?

A page that doesn’t meet the needs and expectations of users will never achieve strong user signals. Because it’s not answering the right questions or providing the right information, users will quickly abandon your page in search of a more useful one. Since the advent of Panda and Hummingbird, LSI is becoming increasingly important in SEO as it’s used by Google to determine between ‘keyword stuffed’ articles and genuinely relevant content. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term.