SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. The strategies used to drive traffic to an ecommerce website can differ based on the type of product you sell. Good quality takes time to create. It takes time to implement. And it takes time for Google to acknowledge that quality. You can find valuable data using Google Search Console (formerly called Webmaster Tools). ​This free service from Google gives website owners a wealth of information about their own sites (especially with Google Analytics set up, too).

Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. You should definitely include keywords in your navigation bar. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche. If you are linked to other sites which are of not your niche, those sites can harm you. Similar to writing an outline for a large paper, put some thought into what the main points and subpoints of the content on the page will be and decide where to use heading tags appropriately

Linking out to relevant external websites does not directly impact your search rankings

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. Redirect your HTTP pages to the new HTTPS version of your web pages and use the canonical attribute to show search engines that you prefer the secure version of your pages. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to expose your site to potential customers.

Writing effective headlines to encourage individuals to visit your website

A URL is one of the first things a search engine uses to determine page rank, which is why it is really important to make your URLs easy to crawl. Your blog posts shouldn’t be treated equally. Only select the posts that had the biggest positive impact on your business. Setting up, planning and executing an SEO campaign might well seem like an insurmountable obstacle. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If you can’t budget for 6 to 12 months of SEO, you might be better off putting that budget somewhere else."

Leverage the power of social media and watch your rankings soar!

Google’s algorithms are always changing and updating, and increasingly there is more and more focus on the user — with the search engines favouring quality content over poorly written, keyword-stuffed pages. The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. When it comes to Search Engine Optimization, the content will play a huge role in your rankings. As they say, “Content is King, Link Building is Queen”. Remember, all the hard work you do in building up your links will be for naught if your content is garbage.