Investing in your skills will definitely pay off

Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on …

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Offsite SEO Strategies

When a search engine crawls your site, it moves slowly from one page to another by following the links on the page. As it does, it collects data about the content of your page. Smart content is about taking the financial investment that companies make in their content development and …

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Links are about much more than Search Engine Optimisation

Link outreach is a bit “old school” but can still be quite powerful. Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently …

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Websites which are not yet indexed by Google

Scan through your website and make a list of all the relatable keywords.Then, make a list of all the potential keywords keeping your niche in mind. If you are already clear with your business/product/service offerings, then keyword selection is all the more easy. Some people will purchase …

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Should I start with a blog?

Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Excessive repetition of keywords, and using keywords that are irrelevant to the rest of your content, are likely to earn you …

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Essential indexes for your backlinks

Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching. Content Creation …

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Make sure that the links you build are natural

The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and …

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Cherish the more competitive terms in your buckets

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. Keywords should appear in important on-page elements like the page title, heading, image alt text, and …

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Review the landing page for the keyword phrase that lost traffic

Expect increased conversions, particularly those from visitors who arrived via organic search. When it comes to getting visitors to your site, you want to grow your audience and also keep them coming back. Successful SEO requires a thorough understanding of the business itself. We all know that when it comes …

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The more engaging your article, the better

Essentially Google needs you to properly communicate what your website is offering to the user and the job of the analysts is to assess what your goal is for your website. SEO and content marketing are two different processes. You could describe the main difference like this: SEO is narrow …

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Web page optimization

The job of an SEO specialist doesn’t stop with a couple of website tweaks and a few links scattered around the internet. Instead, the specialist has to be on the ball, constantly looking for trends like those noted above and finding new ways to maximize website traffic. In the …

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High ROI

Authority relates to the link profile of any site. But not just the number of links. That bears little importance. One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. If you want your content to stand out …

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Add valuable insight to your content

In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Having quality inbound links is thus, a crucial SEO technique that only increases the authority and credibility of your website. The algorithms of search engines are always changing, and many web owners have …

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Understanding the rationale behind XML sitemaps

An important aspect of SEO is making your website easy for both users and search engine robots to understand. The old saying that “life is a journey, not a destination” can also be applied to SEO. Google very quickly recognizes if a backlink matches the target page subject. Therefore, backlink …

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Take-in Originality

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Changing Your Perspective

Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn’t you? Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more …

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Low Word Count

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. Getting more traffic is top of …

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Why Doesn’t SEO Always Work?

Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. You may begin with top-level, aggregate numbers, but you must drill down into specific pages that can improve products, services, and business sales. Keyword stuffing is simply the process of repeating …

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Link building – the definitive guide

Setting the value of the "rel" attribute of a link to "nofollow" will tell Google that certain links on your site shouldn't be followed or pass your page's reputation to the pages linked to. Nofollowing a link is adding rel="nofollow" inside of the link's anchor tag. The main heading …

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Link internally wherever possible

Apart from knowing which search terms people use, you need to know whether or not your idea for your post or page fits the desires and expectations of the people who use the search terms. The best way to find out whether or not your content fits these desires is …

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Preserve Your Valuable Links

As our internet ecosystem has evolved, we have shared increasing amounts of personal data with services we use every day, from social networks to search engines. They then use this data to tailor the content they provide us with to what they think will be most appealing, engaging or relevant …

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Utilize social media for link building and building a brand

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. If your target is international try to get links from …

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Easy to read and digest

A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and websites that have been created for the express purpose of SEO. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal …

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Link internal pages in your content

Anchor text can affect how Google weighs up links to your site. If linking to your homepage and referring to your brand, anchor text should just say your website or brand name. Links to your homepage that are more descriptive “leading experts in local SEO” can be seen as manipulative …

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